It was a hypothetical package redesign project to enhance the sales of minor forest produce like honey and to communicate the ancient tradition of conservation practiced by forest communities in wild parts of India.
This design project was an outcome of my personal interest towards forest and wildlife and how being a designer I can communicate the idea of conservation of this living heritage to the world on various platforms.
Package design, Brand and identity, Design research and strategy
National Institute of Design, India
Guide: Lavanya Asthana, Bhaskar Rao and Mr. SS Maiti (TRIFED, New Delhi)
Credits: TRIFED, Tribes India, Sanjavani, Vandhan Chhattisgarh.
Look more into the process.
