Dailyhunt is a news app which was on a mission to be the Indic platform empowering a billion Indians by offering content in there local language. They were determined to bridge the gap between Bharat and India, while offering unbiased content and stories to a new target group and so they were up for a brand refresh.
This project was an entry for kyoorius young blood awards 2019 and was taken up in my leisure time at college.
Brand identity and design, Strategy design
National Institute of Design, India
Team: Nimisha Sonkar
The new Dailyhunt logo incorporates this unique characteristic so every Indian can relate to the form with their respective language in one way or another. The strokes are inspired by brush-lettering technique, thus evoking a more one-to-one, personal feel.
Have a look to the whole brand guidelines.
